Savant’s Brand and Website Win American Advertising Awards from AAF Northern Illinois
Savant Wealth Management, in partnership with GrahamSpencer, a full-service advertising and marketing agency headquartered in Rockford, recently won two American Advertising Awards from the American Advertising Federation (AAF) Northern Illinois.
Savant and GrahamSpencer received a silver award for the “Savant Wealth Management Brand Campaign.” The brand campaign kicked off in 2019 and included an in-depth brand audit and detailed interviews with employees, leadership, clients, and others. The goal of the campaign was to refresh the brand to better represent Savant’s deep bench of specialists and its holistic approach. The result was a new brand that included an updated company name, a redesigned company logo, and a refreshed identity. The new brand was unveiled in summer 2020.
The two organizations also were recognized with a bronze award for the “Savant Wealth Management Website.” The first deliverable of the Savant brand campaign was the building and launching of a dynamic new website, which went live in July 2020. The site integrates vastly improved lead generation tools and integrations that allow the firm to implement broader and more targeted digital marketing efforts moving forward.
The American Advertising Awards is the advertising industry’s largest and most representative competition to recognize and reward the creative spirit of excellence in the art of advertising. The competition attracts nearly 35,000 entries every year in local AAF contests.